This event is part of the Brunch Bytes programme of technical briefings, aimed at digital and creative companies across the Northwest. The series is running parallel at both Lancaster University's InfoLab21 and Daresbury Science and Innovation Campus. To view the entire programme go to:

Brunch Bytes

NB. To be eligible to attend this free event you should be from a northwest SME from the digital and creative sector. Priority will be given to Northwest based SMEs from the digital and creative sectors. Places can only be guaranteed to companies booked onto 3 or more briefings.

Augmented Reality - Past, Present and Future

Augmented reality (AR) is a term for a live direct or indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory output, such as sound or graphics. This enables artificial information about the environment and its objects to be overlaid on the real world.

Businesses are starting to apply this technology to promote products, offer product support or instructions and to compare digital and physical prototypes for discrepancies. The potential uses of AR are vast and are currently being explored and developed  on mobile devices by InfoLab21 academics. This briefing will investigate uses of AR, particularly for mobile devices, and what the future holds for this industry.

Why attend and what will you get out of it?

• Discuss this emerging technology with industry experts
• Consider how AR could impact the technological and business environment
• Become aware of market opoortunities within AR
• Hear about potential future uses of this technology

Who should attend?

• SME owner/managers in the digital and creative industries
• Companies looking to gain insight into emerging technologies
• SME Owner/managers wanting to apply new technologies within their company 
• Companies looking to utilise academic expertise from InfoLab21

Dr. Paul Coulton

Paul Coulton has over 15 years' research experience in mobile and is Senior Lecturer at Lancaster University and leads the Mobile Experiences Group for the Nokia Innovation Network which is an elite group of 20 universities around the world selected by Nokia . Paul has published extensively in mobile both in terms of both academic papers was selected as one of 50 most talented mobile developers worldwide from a community of over 2 million to be a founding Nokia Champion in 2006 and was re-selected for this honor in 2007, 2008, 2009, and 2010. The main focus of his research surrounds innovative mobile experiences design with an emphasis on mobile entertainment in the form of games and play. Paul was the first academic invited to speak at the Mobile section of the Game Developers Conference and seen as a leading innovator in the field both within industry and academia. Paul’s long term relationship with Nokia has meant research projects encompass novel uses of the latest technologies such as RFID/NFC, cameras, GPS, 3-D accelerometers, and magnetometers in mobile phones and many of his projects have won a number of international awards for innovation.

Agenda

10:00 - Registration and refreshments

10:30 - Augmented Reality - Past Present and Future - Dr. Paul Coulton

11:30 - Q & A

12:00 - Lunch and networking

13:00 - Close

Please contact Carolyn Hayes c.hayes2@lancaster.ac.uk or 01524 510465 if you have any problems with registering.

ISTEP at InfoLab21
This event is supported by InfoLab21 as part of  ISTEP's regional events programme.